Brand Identity | Copywriter | Mario | Auckland

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Firstname/Profession: Mario; Copywriter / Content Creator; 12 Plus years Experience; Auckland, Wellington, Christchurch; 13287

Represented: 18/02/11

Book

Semble

About Project

Semble started out as a joint venture between NZ’s major mobile network operators, the big banks and other contributors forming a ‘Trusted Service Manager. The purpose was to create a digital wallet for New Zealanders. As a national-level collaboration, this was out in front of the rest of the world. My job was to develop a brand name worthy of this technological marvel, then to make the brand ‘come alive’ through a concept video that showed how it would ultimately work.

I coined the name ‘Semble’, as an evocation of how the technology brought everything you’d normally pack in your wallet together on your Smartphone. To launch the App I also wrote all the major content, including the brand website and a 'How To' video.

Industries

Banking

Specialties

Brand Identity, Copywriting, Scriptwriting

Client

Semble, for Richards Partners