Marketing Strategy | Copywriter | Mario | Auckland

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Firstname/Profession: Mario; Copywriter / Content Creator; 12 Plus years Experience; Auckland, Wellington, Christchurch; 13287

Represented: 18/02/11

Book

Jatz Crackers

About Project

Jatz was struggling against the established Snax brand, with others - including own-label - snapping at its heels. The ruthless listing policies of the two supermarket groups mean this was not a great position to be in. The products in this category are essentially interchangeable and the task was to make the difference with advertising - to give the brand saliency and likeability. Which it did: within 6 months Jatz became the leading cracker brand, with no other promotional support.

Industries

Food & Beverage

Specialties

Advertising, Copywriting, Marketing Strategy

Client

Arnotts